“Efforts and courage are not enough without purpose and direction.”
– President John F Kennedy
Making money is essential to the growth and survival of a business; but it is not the only, or the most important reason a business exists. A conscious business focuses on a higher purpose beyond profit. Your higher purpose explains “why” your company exists—it is the difference you are trying to make. Purpose is a unifying element: for customers, employees, partners, suppliers, and all stakeholders.
Defining your company purpose is one thing. Bringing it to life in the organization is another. What does it take to put purpose at the core of everything you do so that it energizes employees and guides decision-making and action on a daily basis? Join us to learn how two companies, IBM (represented by Gina Tesla, VP Corporate Responsibility & Sustainability and Employee Programs, @IBM, @GinaTesla) and TerraCycle (represented by Liana T. Scobie, VP Staff and Administration, @Terra Cycle), activate purpose in every aspect of their business – from leadership, to people and culture to operational processes.
IBM, a global leader in the high-tech industry, has been shaping technology, the way corporations work, and how we think and live for over 100 years. It is the fifth most valuable brand, fifth on the list of Just companies and the only technology company to receive a Catalyst Award for leadership in building a diverse and inclusive workplace.
TerraCycle is an international leader in “recycling the unrecyclable” and has won over 200 awards for social entrepreneurship and sustainable business.
Not only will you be inspired by how these companies are activating their purpose, you’ll leave ready to help your own organization make a lasting impact.
While this event is open to all, CCNYC Members (Leaders and Ambassadors) are free of charge — please make sure that you’re logged in to access this benefit. Non-members can join CCNYC here.
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